Hyojin Kim

<김효진>은 어떤 상황 속에서도 자신이 맡은 바를 의미있고 유연한 디자인으로 표현하는 사람입니다.  예산, 컨셉, 프로젝트의 방향성 등 여러 제한된 상황 속에서, 아름답고 의미있는 디자인으로 브랜드의 성장을 돕는 것이 제가 생각하는 디자이너의 역할입니다.

✍🏻브랜드 아이덴티티 디자인, 로고 디자인, 패키지 디자인, 아트워크, 아트 디렉션, 포스터 디자인 등 넓은 범주의 작업을 합니다. 🌺 여러 브랜드 및 디자이너들과 협업하고 경계를 넘나들며 의미있고 유연한 🤍 그래픽 디자인을 지향합니다. 




<Hyojin Kim> is a graphic and brand designer based in Seoul, Korea. She is a person who blossoms into meaningful and flexible designs in any situation she oversees.

✍🏻 She specializes in brand identity design, logo design, package design, artwork, art direction, poster design, and more. 🌺 Collaborating with numerous brands and designers, she focuses on crafting meaningful and flexible 🤍 graphic designs.

💌 (hjkgraphics@gmail.com)




Career


2023. 05   Start hjkgraphics
2022. 01 - 2023. 03 Worked at ohSeven 2021. 08 - 2022. 01 Freelancer Designer 2018. 09 - 2021. 08 Worked at WV DESIGN
2017. 03 - 2018. 05 Worked at ZIPLAB as a freelancer2016. 12 - 2017. 02 JNU GROUP Intern2016. 07 - 2016. 08 Worked at SPRIS Pony as a freelancer
2015. 06 - 2015. 09 Worked at NAVER Webtoon as a freelancer

Award

2018.  ASIA DESIGN PRIZE Brand Design WINNER
2017.  K-DESIGN AWARD Brand Design WINNER
2017.  OTOS PRIZE Brand Renewal Design WINNER

Partners

Client

EDAILY M | Brand Design, Exhibition Design
TOFA | Brand Design
IROULLY | Brand Design
NOSE DRINK | Brand Design
BIOCRAFT | Brand Design
URBANRI | Brand Design
KOTIN GROUP | Artwork Design
MAGPIE | Package Design
BARIGATE | Brand Design
02 ARMOIRE | Brand Design
COSEUL | Brand Design
ROMGOK | Brand Design
YOOSOO | Brand Design

Partner

BRIK - LG CNS WITH GOOGLE EX
BRIK - 아마존 AWS RE: INVENT 2023
Narrative




Projects participated in at work

WV DESIGN


Icecreative | HAKIT Brand Design
ond | oenir Brand Design
Yonsei University | YGEP Brand Design
JW중외제약 | Mychord Moment Pack Package Design
JW중외제약 | Forest Shower Package Design
SMBM | SMBM Brand Renewal
Taekyung | Taekyung Group Corporate Renewal
Outrunner | Celliviate Brand Design
청강문화산업대학교 | Momentary Shcool Brand Renewal
Biorchestra | Biorchestra Corporate Renewal
Clefinnovation | bbb.B Brand Experience Design
EAT4U | 수채지가 Package Design
EAT4U | Brand Experience Design
612 Language Institute | Brand & Experience Design

ohSeven


KT&G | BLIND
CJ 프레시웨이 | 이츠웰 브랜드 리뉴얼
CJ 올리브영 | WAKE MAKE 젤네일 그래픽 디자인
CJ 올리브영 | WAKE MAKE 패키지 리뉴얼
라이프닝 | 뷰티 콜라겐 앰플 패키지 디자인
Plu | 바디스크럽 패키지 리뉴얼
Plu | 왁싱케어 패키지 디자인
세미기업 | 베버시티 브랜드 리뉴얼
티르티르 | 일본 홀리데이 쿠션 패키지 디자인
삼양 | BLIND
멘소래담 | BLIND
메디톡스 | 뉴라덤 브랜드 리뉴얼
CJ 올리브영 | BLIND
대상라이프사이언스 | BLIND
Experience

2023
  DEC.  Monthly Design Magazine: <Korean Design Annual>
  NOV.  Korean Society of Typography: Exhibition 17
  MAY.  Start hjkgraphics <Work based on earth>
  MAR. Coloso ‘글자와 그래픽으로 완성하는 아이덴티티 디자인’
  JAN.  Design Specialist <ohSeven>

2022
  DEC.  Monthly Design Magazine <Korean Design Annual>
  NOV.  It’s Nice That Interview <Hyojin Kim>
  NOV.  Korean Society of Typography: Exhibition 16
  OCT.  MUSINSA Magazine
  OCT.  MUSINSA 한글날 기념 콜라보 <작가의 언어>
  APR.  Monthly Design Magazine: <CMF Design Dictionary>
  JAN.  Worked at <ohSeven>

2021
  AUG.  Freelancer <Work based on earth>
  JAN.  Design Specialist <WV DESIGN>

2020
  AUG.  The Seoul Illustration Fair

2019
  JUN.  SAMSUNG Galaxy Note 10 Promotion Graphic 참여

2018
  SEP.  Worked at <WV DESIGN>
  MAY.  Webgame Platform ZIPLAB Freelance Designer

2017
  DEC.  DDP Young Designer Challenge
  JAN.  JNU GROUP <JNU SIS> Design Intern


2016
  JUL.  SPRIS PONY <2017 S/S> Collection Fashion Graphic

2015
 JUN.  NAVER Webtoon Freelance Designer





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