Hyojin Kim
<김효진>은 어떤 상황 속에서도 자신이 맡은 바를
의미있고 유연한 디자인으로 표현하는 사람입니다. 예산, 컨셉, 프로젝트의 방향성 등 여러 제한된 상황 속에서 아름답고 의미있는 디자인으로 브랜드의 성장을 돕는 것이 제가 생각하는 디자이너의 역할입니다.
<Hyojin Kim> is a graphic and brand designer based in Seoul, Korea. She is a person who blossoms into meaningful and flexible designs in any situation she oversees.
✍🏻 She specializes in brand identity design, logo design, package design, artwork, art direction, poster design, and more. 🌺 Collaborating with numerous brands and designers, she focuses on crafting meaningful and flexible 🤍 graphic designs.
💌 (hjkgraphics@gmail.com)
Career
<김효진>은 어떤 상황 속에서도 자신이 맡은 바를
의미있고 유연한 디자인으로 표현하는 사람입니다. 예산, 컨셉, 프로젝트의 방향성 등 여러 제한된 상황 속에서 아름답고 의미있는 디자인으로 브랜드의 성장을 돕는 것이 제가 생각하는 디자이너의 역할입니다.
✍🏻브랜드 아이덴티티 디자인, 로고 디자인, 패키지 디자인, 아트워크, 아트 디렉션, 포스터 디자인 등 넓은 범주의 작업을 합니다. 🌺 여러 브랜드 및 디자이너들과 협업하고 경계를 넘나들며 의미있고 유연한 🤍 그래픽 디자인을 지향합니다.
✍🏻 She specializes in brand identity design, logo design, package design, artwork, art direction, poster design, and more. 🌺 Collaborating with numerous brands and designers, she focuses on crafting meaningful and flexible 🤍 graphic designs.
💌 (hjkgraphics@gmail.com)
Career
2023. 05 Start hjkgraphics
2022. 01 - 2023. 03 Worked at ohSeven 2021. 08 - 2022. 01 Freelancer Designer 2018. 09 - 2021. 08 Worked at WV DESIGN
2017. 03 - 2018. 05 Worked at ZIPLAB as a freelancer2016. 12 - 2017. 02 JNU GROUP Intern2016. 07 - 2016. 08 Worked at SPRIS Pony as a freelancer
2015. 06 - 2015. 09 Worked at NAVER Webtoon as a freelancer
Award
2018. ASIA DESIGN PRIZE Brand Design WINNER
2017. K-DESIGN AWARD Brand Design WINNER
2017. OTOS PRIZE Brand Renewal Design WINNER
2022. 01 - 2023. 03 Worked at ohSeven 2021. 08 - 2022. 01 Freelancer Designer 2018. 09 - 2021. 08 Worked at WV DESIGN
2017. 03 - 2018. 05 Worked at ZIPLAB as a freelancer2016. 12 - 2017. 02 JNU GROUP Intern2016. 07 - 2016. 08 Worked at SPRIS Pony as a freelancer
2015. 06 - 2015. 09 Worked at NAVER Webtoon as a freelancer
Award
2018. ASIA DESIGN PRIZE Brand Design WINNER
2017. K-DESIGN AWARD Brand Design WINNER
2017. OTOS PRIZE Brand Renewal Design WINNER
Partners
Client
TOFA | Brand Design
IROULLY | Brand Design
HEHEHE | Brand Design
NOSE DRINK | Brand Design
BIOCRAFT | Brand Design
URBANRI | Brand Design
KOTIN GROUP | Artwork Design
MAGPIE | Package Design
BARIGATE | Brand Design
02 ARMOIRE | Brand Design
COSEUL | Brand Design
ROMGOK | Brand Design
YOOSOO | Brand Design
Partner
BRIK - LG CNS WITH GOOGLE EX
BRIK - 아마존 AWS RE: INVENT 2023
Narrative
Projects participated in at work
WV DESIGN
Icecreative | HAKIT Brand Design
ond | oenir Brand Design
Yonsei University | YGEP Brand Design
JW중외제약 | Mychord Moment Pack Package Design
JW중외제약 | Forest Shower Package Design
SMBM | SMBM Brand Renewal
Taekyung | Taekyung Group Corporate Renewal
Outrunner | Celliviate Brand Design
청강문화산업대학교 | Momentary Shcool Brand Renewal
Biorchestra | Biorchestra Corporate Renewal
Clefinnovation | bbb.B Brand Experience Design
EAT4U | 수채지가 Package Design
EAT4U | Brand Experience Design
612 Language Institute | Brand & Experience Design
ohSeven
KT&G | BLIND
CJ 프레시웨이 | 이츠웰 브랜드 리뉴얼
CJ 올리브영 | WAKE MAKE 젤네일 그래픽 디자인
CJ 올리브영 | WAKE MAKE 패키지 리뉴얼
라이프닝 | 뷰티 콜라겐 앰플 패키지 디자인
Plu | 바디스크럽 패키지 리뉴얼
Plu | 왁싱케어 패키지 디자인
세미기업 | 베버시티 브랜드 리뉴얼
티르티르 | 일본 홀리데이 쿠션 패키지 디자인
삼양 | BLIND
멘소래담 | BLIND
메디톡스 | 뉴라덤 브랜드 리뉴얼
CJ 올리브영 | BLIND
대상라이프사이언스 | BLIND
Client
TOFA | Brand Design
IROULLY | Brand Design
HEHEHE | Brand Design
NOSE DRINK | Brand Design
BIOCRAFT | Brand Design
URBANRI | Brand Design
KOTIN GROUP | Artwork Design
MAGPIE | Package Design
BARIGATE | Brand Design
02 ARMOIRE | Brand Design
COSEUL | Brand Design
ROMGOK | Brand Design
YOOSOO | Brand Design
Partner
BRIK - LG CNS WITH GOOGLE EX
BRIK - 아마존 AWS RE: INVENT 2023
Narrative
Projects participated in at work
WV DESIGN
Icecreative | HAKIT Brand Design
ond | oenir Brand Design
Yonsei University | YGEP Brand Design
JW중외제약 | Mychord Moment Pack Package Design
JW중외제약 | Forest Shower Package Design
SMBM | SMBM Brand Renewal
Taekyung | Taekyung Group Corporate Renewal
Outrunner | Celliviate Brand Design
청강문화산업대학교 | Momentary Shcool Brand Renewal
Biorchestra | Biorchestra Corporate Renewal
Clefinnovation | bbb.B Brand Experience Design
EAT4U | 수채지가 Package Design
EAT4U | Brand Experience Design
612 Language Institute | Brand & Experience Design
ohSeven
KT&G | BLIND
CJ 프레시웨이 | 이츠웰 브랜드 리뉴얼
CJ 올리브영 | WAKE MAKE 젤네일 그래픽 디자인
CJ 올리브영 | WAKE MAKE 패키지 리뉴얼
라이프닝 | 뷰티 콜라겐 앰플 패키지 디자인
Plu | 바디스크럽 패키지 리뉴얼
Plu | 왁싱케어 패키지 디자인
세미기업 | 베버시티 브랜드 리뉴얼
티르티르 | 일본 홀리데이 쿠션 패키지 디자인
삼양 | BLIND
멘소래담 | BLIND
메디톡스 | 뉴라덤 브랜드 리뉴얼
CJ 올리브영 | BLIND
대상라이프사이언스 | BLIND
Experience
2023
DEC. Monthly Design Magazine: <Korean Design Annual>
NOV. Korean Society of Typography: Exhibition 17
MAY. Start hjkgraphics <Work based on earth>
MAR. Coloso ‘글자와 그래픽으로 완성하는 아이덴티티 디자인’
JAN. Design Specialist <ohSeven>
2022
DEC. Monthly Design Magazine <Korean Design Annual>
NOV. It’s Nice That Interview <Hyojin Kim>
NOV. Korean Society of Typography: Exhibition 16
OCT. MUSINSA Magazine
OCT. MUSINSA 한글날 기념 콜라보 <작가의 언어>
APR. Monthly Design Magazine: <CMF Design Dictionary>
JAN. Worked at <ohSeven>
2021
AUG. Freelancer <Work based on earth>
JAN. Design Specialist <WV DESIGN>
2020
AUG. The Seoul Illustration Fair
2019
JUN. SAMSUNG Galaxy Note 10 Promotion Graphic 참여
2018
SEP. Worked at <WV DESIGN>
MAY. Webgame Platform ZIPLAB Freelance Designer
DEC. Monthly Design Magazine: <Korean Design Annual>
NOV. Korean Society of Typography: Exhibition 17
MAY. Start hjkgraphics <Work based on earth>
MAR. Coloso ‘글자와 그래픽으로 완성하는 아이덴티티 디자인’
JAN. Design Specialist <ohSeven>
2022
DEC. Monthly Design Magazine <Korean Design Annual>
NOV. It’s Nice That Interview <Hyojin Kim>
NOV. Korean Society of Typography: Exhibition 16
OCT. MUSINSA Magazine
OCT. MUSINSA 한글날 기념 콜라보 <작가의 언어>
APR. Monthly Design Magazine: <CMF Design Dictionary>
JAN. Worked at <ohSeven>
2021
AUG. Freelancer <Work based on earth>
JAN. Design Specialist <WV DESIGN>
2020
AUG. The Seoul Illustration Fair
2019
JUN. SAMSUNG Galaxy Note 10 Promotion Graphic 참여
2018
SEP. Worked at <WV DESIGN>
MAY. Webgame Platform ZIPLAB Freelance Designer
2017
DEC. DDP Young Designer Challenge
JAN. JNU GROUP <JNU SIS> Design Intern
DEC. DDP Young Designer Challenge
JAN. JNU GROUP <JNU SIS> Design Intern
2016
JUL. SPRIS PONY <2017 S/S> Collection Fashion Graphic
2015
JUN. NAVER Webtoon Freelance Designer